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Warner Bros. Television Division[]

(September 20, 1955-July 11, 1967)[]

Warner Bros 1950s print

Nickname: "The WB Shield"

Logo: A superimposed rendition of the famous Warner Bros. shield logo, minus the banner that usually reads "Warner Bros. Pictures". There is no company name on screen, except some cases.

Variants: This had many variants:

  • There was an opening version, in which the shield zooms in over a shot of the Warner Bros. Studios.
  • Also, there were different variants of the shield with text over it like "Filmed at WARNER BROS. STUDIOS in Burbank, California".
  • Some shows had the Warner Bros logo over a grainy background, a la Dumont Television Network.
  • Later, there would be a color version of this logo, with a red background and the usual colors of the shield, and for the superimposed variant, only the shield and the letters would appear in yellow.
  • On some shows, in the opening variant, there would be a "presents" banner.
  • On The Bugs Bunny Show, we see the WB shield on a red background, then suddenly the shield opens with Bugs munching his carrot saying, "This, folks, is a Warner Bros. Television production." Then, the shield closes.

FX/SFX: None except on the studio buildings, where the studios and shield were zooming.

Music/Sounds/Voice-over:

  • Opening:
    1. A drum roll followed by majestic fanfare with an announcer saying "A Warner Bros. Television Production" for the intro on some shows like Colt .45.
    2. On the logo at the end of an opening for some TV shows, the announcer says "Produced by Warner Bros." Sometimes it would be accompanied by a 7-note fanfare followed by a drum sound when the logo is on a grainy background.
    3. Another intro after the opening of any series has a fanfare 6-note fanfare at the beginning followed by an orchestrated 6-note theme with the same announcer saying "A Warner Bros. Television Production".
  • Closing:
    1. The end-title theme from any series. But, on the animated un-superimposed variant without "Presents", this had a 17-note trumpet fanfare and would be followed by an announcer saying "This program has been brought to you from the entertainment capitol of the world. Produced for television by Warner Bros."
    2. On some season 6 episodes of 77 Sunset Strip seen on MeTV, a seven-note orchestral fanfare plays under the WB shield with the last note drawn out, followed by four drum beats as the logo fades out.

Availability: Rare.

  • The animated un-superimposed variant is seen on the end of Lawman on Encore Westerns and the opening "Presents" variant of the animated logo is seen on some episodes of Cheyenne on Encore Westerns and Retroplex. Sometimes, this is plastered by the "Shield of Staleness".
  • On The F.B.I., the WB "Shield of Staleness" would follow after the "Presents" variant. This has been retained on F Troop (when it aired on Me-TV in 2016) and 77 Sunset Strip (which aired on Me-TV until 2019).
  • This logo was "revived" for the Children's Hospital episode "The Show You Watch" (a parody of 1950's variety shows), in place of the 11th logo.
  • The Warner Bros. Pictures variant seen on season 6 of 77 Sunset Strip is ultra-rare as only a few episodes retain it due to MeTV choosing to cut straight to their network ID after Jack Webb's executive producer credit at the end of the closing credits on most episodes from the season.

Editor's Note: None.

Warner Bros.-Seven Arts[]

(September 12, 1967-June 16, 1970)[]

Warner Bros

Nicknames: "WB-7", "W7", "W7 Shield"

Logo: Just a superimposed stylized shield, with a combination of a "W" and a "7" (representing Warner Bros.-Seven Arts) against the ending titles. The company name is shown below in all caps.

Variant: On The Bugs Bunny/RoadRunner Show, the logo is shown on a red background without the company name. Suddenly, Bugs Bunny pops out of the shield, and says the following: "This has been a Warner Bros.-Seven Arts Television-" "Beep, beep!". "As the Road Runner says, this has been a Warner Bros.-Seven Arts Television presentation." The shield then closes.

FX/SFX: None.

Music/Sounds: The closing theme of the show.

Availability: Is quite rare; last seen on The F.B.I., The Bugs Bunny/Roadrunner Show and Looney Tunes episodes of the time, as described on a separate page. Should be seen more as the Warner Archive Collection is preserving more logos.

Editor's Note: None.

Warner Bros. Television[]

1st Logo (September 29, 1970-May 9, 1972)[]

Warner Bros

Nicknames: "The Television Kinney Shield"

Logo: Over a blue screen is an abstract shield (like those seen on WB '60s movie posters) in a golden color with a dark brownish color inside. A simple lettering of the WB appears at the upper part and a rectangle of the same colors appear at the lower part of the shield, reading either "A KINNEY COMPANY" or "A KINNEY SERVICES COMPANY". The words "WARNER BROS. TELEVISION" appear underneath the logo.

Opening Variant: Same as last time, but "PRESENTS" in yellow appears below the logo. This version appeared at the beginning of the original Banyon TV movie. Though sometimes, the logo is just a white print in a black background.

FX/SFX: None.

Music/Sounds: None or the opening/closing theme.

Availability: Extremely rare.

  • It appeared for a short time on some shows and made-for-TV movies of the era, such as The F.B.I. and The Jimmy Stewart Show.
  • This logo was also spotted on overseas syndicated prints of Archie's TV Funnies.
  • Nichols did not feature this logo, but an in-credit mention for Warner Bros. Television is used instead.

Editor's Note: Same as its film counterpart.

2nd Logo (February 29-November 28, 1972)[]

Nicknames: "WCI Shield", "Early WCI Shield", "The WB Shield II"

Logo: We have just have the standard shield logo over a navy blue background, with the word "TELEVISION", in large letters, over the banner, and "A WARNER COMMUNICATIONS COMPANY" underneath.

Trivia: This logo looks quite similar to the 1995-2003 Warner Bros. Television Animation logo seen on the former Kids WB! and Cartoon Network shows.

Variant: A superimposed version exists on The Picasso Summer.

FX/SFX: None.

Music/Sounds: None or the closing theme of the show.

Availability: Very hard to find as it appeared for quite a short time on TV. It was retained on the 1984 Warner Home Video release of the Kung Fu pilot, though DVD editions plaster it with the 2001 "Shield of Staleness". Also appeared on The F.B.I., the original Search TV movie (originally called Probe), later episodes of The Jimmy Stewart Show and some prints of The Picasso Summer (a feature film that debuted in the U.S. on television), but it's quite gone and it might be replaced by the 2003 shield. Also seen on the 1970s version of The Merrie Melodies Show on Teletoon Retro. Again, Nichols didn't use the logo.

Editor's Note: Same as last time.

3rd Logo (September 19, 1972-October 16, 1984)[]

Warner Bros Television 1972

Nicknames: The Big "W", "The Worm", "(\\')"

Logo: We see a white abstract "W" consisting of two slanted elongated circles and a shorter elongated circle design inside a black square field, whose corners have been rounded and softened, over a red background. The words "WARNER BROS TELEVISION" is at the top, while "A WARNER COMMUNICATIONS COMPANY" is at the bottom. The typeface for the company name is in white Handel Gothic font.

Variants:

  • The syndication logo originally had the words "DISTRIBUTED BY" cheaply tacked in, over "WARNER BROS TELEVISION" in the early years. It was referred to as "WARNER BROS TELEVISION DISTRIBUTION" starting in 1974.
  • The bylines appear in shadow mode starting in 1977.
  • There is an opening version. resembling their theatrical logo. It was seen on a few made-for-TV features such as the original 1974 Wonder Woman pilot film.
  • There is also a widescreen version of this logo, seen on DVD and high-definition prints of some shows and TV movies.
  • There is a superimposed variant of this logo that appeared on the third season of Alice. Here, the logo is depicted in yellow, like the rest of the credits.
  • There is a black and white version of the logo with a black abstract "W" on a white square field. This was featured on some reprints of The Adventures of Superman.
  • Sometimes, the movie logo: "DISTRIBUTED BY WARNER BROS" is seen at the end of certain off-net syndicated TV series or TV movies on cable.
  • Depending on the film print quality, the logo background would appear reddish-orange.
  • Another series of logo variants involve two or three Looney Tunes characters: one seen on each side of the logo. This was common on The Bugs Bunny/Road Runner Hour and many Looney Tunes specials.

FX/SFX: None.

Music/Sounds: A dramatic 7-note horn fanfare. Usually shown with music from the show fading out or none. There is also a variant with an ascending space-like sound.

Availability: More common than the movie logo.

  • It's still saved on most 1972-1984 shows, including reruns of The Dukes of Hazzard on CMT, Alice, Challenge of the Super Friends (plastered with the 1984 logo on DVD releases), The World's Greatest Super Friends and earlier episodes of Superfriends: The Legendary Super Powers Show on Boomerang, The F.B.I., and the first seasons of Night Court and Scarecrow and Ms. King.
  • Surprisingly, the later version of the syndication logo appears on the first printing of the 1979 WCI Home Video release of Dirty Harry, plastering the movie logo seen at the start of the film.
  • The "Distributed By" version with the smaller \\' logo also once appeared on USA reruns of Just the Ten of Us (and surprisingly plasters the next logo on their print of the season 3 episode "Poetic Justice") and on older SOAPnet reruns of Hotel as well.
  • This logo was originally seen at the end of the 1st season of The Streets of San Francisco, but with the exception of at least one local rerun episode, it's plastered over with either the 1975 or 1988 Worldvision logo on older local reruns and Me-TV reruns of season three onwards or the CBS Paramount logo on DVDs and Me-TV reruns of the first two seasons.
  • On older Family Channel (now Freeform) reruns of Scarecrow and Mrs. King, this logo along with the B&E Enterprises logo (used on the 1st 11 episodes of the 1st season) were all plastered with the next logo below, although on PAX (now ION Television) reruns, this logo was used in tandem with the DOMESTIC PAY TV, CABLE & NETWORK FEATURES variant of the 7th logo during the generic split-screen credits of the time. Also, the "Distributed By" version was also used on a few season 4 episodes either following the WBTV '84 logo or plastering it.
  • On Me-TV reruns of Wonder Woman, this logo is either plastered by the 2001 AOL WBTV Shield or the 1984 WBTV Shield, although one episode from its final season retained this logo.
  • The "Distributed By" variant also made sneak appearances on a 2015 Me-TV rerun of the Welcome Back, Kotter season 2 Christmas episode "Hark, the Sweatkings" (it may possibly be retained on Antenna TV airings) and season 9 of Dallas on DVD.
  • H&I (Heroes and Icons, formerly Me-Too) reruns of Kung Fu and the DVDs have this plastered with the 2001 AOL WBTV with the low tone jingle.

Editor's Note: Same as the 3rd and 4th logos.

4th Logo - 1st Variant (September 18, 1984-July 28, 1992)[]

4th Logo - 2nd Variant (December 15, 1987-December 26, 1995)[]

Warner Bros

4th Logo - 3rd Variant (April 2, 1991-present)[]

Nicknames: "The WB Shield III", "Shield of Staleness", "The Shield Returns", "Shield of Steel", "Shield of Justice", "The Les Moonves WB Shield"

Logo: Same as its movie counterpart with "WARNER BROS. TELEVISION" above the shield, and the owner byline at the bottom.

Bylines: First here are the little differences in the logo byline, along with dates in which they were used:

  • September 18, 1984-September 25, 1990: Referred to as "A WARNER COMMUNICATIONS COMPANY"
  • September 4, 1990-September 24, 1996; September 16, 2003-present: Referred to as "A TIME WARNER COMPANY"
  • September 8, 1992-May 19, 1998: Referred to as "A TIME WARNER ENTERTAINMENT COMPANY"

Variants:

  • Many TV movies and/or mini-series from post-1984 such as North and South: Books I and II would use the 1984 Warner Bros. Pictures logo at the end.
  • On the short-lived cartoon series Family Dog, the logo was paired with the 1991 Universal Television with the UTV logo on the left and the 1990 WBTV logo on the right on a black background.
  • The 1990 WBTV Shield will sometimes have "WARNER BROS. TELEVISION" slightly more stretched out and the Time Warner byline slightly shortened in.
  • On The John Larroquette Show, the logo is an in-credit logo on a black-dark blue gradient screen in a white color with a copyright notice underneath the TWE byline. Plus, the banner reads "WARNER BROS.". On the first episode, it appears over a sunset scene from the show.

Network Variant: From 1984-1995, the WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" on top, and the owner byline at the bottom.

Syndication Variants: Now here are the syndication variations of the logo, along with dates in which they were used:

  • September 18, 1984-March 30, 1993: The WB shield appears (including the banner reading "WARNER BROS. PICTURES"), with "WARNER BROS. TELEVISION" on top, and the word "DISTRIBUTION" below that.
  • April 6, 1993-February 25, 1997: The same as the previous variation, but this time, the words appear as "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION", the first three words overlapping the other two.
  • April 12, 1994 [original episode airdate], September 2, 1997-August 25, 1998: Some off-network shows would have a combo of the logo text. It appears as "WARNER BROS. TELEVISION" (in a slightly different font) at first, then cross-fades to "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION" soon afterward. This logo variant still had the words "WARNER BROS. PICTURES" in the shield banner. This was seen on syndie reruns of 1993-94 episodes of Family Matters and Full House, but the latter now cuts directly to the 2001 WBTD logo after the 1992 WBTV logo.

FX/SFX: None except the cross-fade text version in 1993.

Music/Sounds/Voice-overs: Mostly none or the end-title theme from any show. For syndication, the following voice-over can be heard below. Here is a list of the stars that did the voice-over and the production company stated for early-mid '90s shows that were syndicated by Warner Bros. Basically, the spiels are what we have listed here, but also add "...and is distributed by Warner Bros. Domestic Television Distribution" (although The People's Court lacked the word "Distribution" in the original run, though it returned for the revival) to each of these parts so you can get the full experience:

  • Full House, Dave Couiler (as Joey Gladstone): Full House is produced by Jeff Franklin Productions with Miller-Boyett Productions in association with Lorimar-Telepictures (1987-1988 episodes), Lorimar Television (1988-1993 episodes), Warner Bros. Television (1993-1994 season).
  • Family Matters, Reginald Vel Johnson (as Carl Winslow): Family Matters is a Miller-Boyett Production in association with Lorimar Television (1989-1993 eps), Warner Bros. Television (1993-1994 season).
  • Head of the Class, Leslie Bega (as Maria Borges): Head of the Class is a Eustis-Elias Production in association with Warner Bros. Television.
  • Perfect Strangers, Mark Linn-Baker (as Larry Appleton): Perfect Strangers is a Miller-Boyett Production in association with Lorimar Television.
  • Growing Pains, Kirk Cameron (as Mike Seaver): Growing Pains is a Warner Bros. Television, (1985-1989, 1991-1992), Guntzelman-Sullivan-Marshall Production in association with Warner Bros. Television (1989-1991).
  • Murphy Brown, Charles Kimbrough (Jim Dial): Murphy Brown is a Shukovsky-English Production in association with Warner Bros. Television.        
  • Fun House, announcer John "Tiny" Hurley: Fun House is a Stone Television Production in association with and is distributed by Lorimaaaaaaar-Telepictures! Cool! (first season only, later replaced with mentions of Lorimar Television and Warner Bros. Domestic Television Distribution ("Oy!") (except for the final season which was produced by Telepictures Productions instead or Lorimar Television).      
  • Alf, Brian Cummings (not on the show, an announcer): Alf is an Alien Production.
  • The Hogan Family, Jason Bateman (as David Hogan): The Hogan Family is a Miller-Boyett Production in association with Lorimar Television.
  • The People's Court, Jack Harrell (1981-93): The People's Court is produced by Ralph Edwards-Stu Billet Productions and is distributed by Telepictures Corporation (1981-1986), Lorimar-Telepictures, (1986-1989), Warner Bros. Domestic Television (1989-1993).
  • The People's Court, Curt Chapman (1997-present): The People's Court is a Ralph Edwards-Stu Billet Production.
  • Time Trax (Announcer unknown): Time Trax is a Gary Nardino Production in association with Lorimar Television (early 1993 episodes), Warner Bros. Television (1993-94 eps).
  • Step by Step, Patrick Duffy (as Frank Lambert): Step by Step is a Miller-Boyett Production in association with Lorimar Television (1991-93 episodes), Warner Bros. Television (1993-94 season).
  • Love Connection (various announcers): This is [name] speaking for Love Connection. Love Connection is an Eric Lieber Production, produced in association with and is distributed by Lorimar-Telepictures (later Lorimar Television and distributed by Warner Bros. Domestic Television Distribution from 1989). For the short-lived 1998 revival, it was PEL Productions in association with Telepictures Productions and distributed by Telepictures Corporation.       
  • Kung Fu: The Legend Continues (announcer TBA, probably presumed to be narrator Richard Anderson): Kung Fu: The Legend Continues is produced by Warner Bros. Distributing Canada, Limited and is distributed by Warner Bros. Domestic Television Distribution (1992 and 1993 episodes only). Later episodes from 1994 and 1995 omit the WBTV Distribution voice-over in favor of the WBTV 1994 jingle music.
  • Trump Card, Chuck Reilly: Trump Card is a production of Createl Ltd. and Feidler/Berlin Productions in association with Telepictures Productions.
  • Babylon 5 (Announcer unknown): Babylon 5 is produced by Babylonian Productions, Inc., and is distributed by Warner Bros. Domestic Television Distribution (early Season 1 episodes only).
  • 3rd Degree!, Bob Hilton: 3rd Degree! is a Kline and Friends Production, in association with Burt & Bert Productions and Lorimar Television, and is distributed by Warner Bros. Domestic Television Distribution.

Music/Sounds Variants:

  • On season 1 reruns of The Hogan Family (originally titled Valerie), the Lorimar-Telepictures standard and high tone themes were played on the 1990 WBTD logo. This was due to plastering.
  • On syndie reruns of Martin, the 1994 WBTV theme is used.
  • On current prints of the Batman: The Animated Series episode "Day of the Samurai," the 2003 WBTV theme was heard on the 1992 WBTD logo. This may have been a result of a double plaster.
  • On reruns of early season 2 episodes of Lois & Clark: The New Adventures of Superman last seen on Hub Network (now Discovery Family), it uses the logo theme from the next logo.

Availability: Uncommon. The logo was last seen on reruns of Batman: The Animated Series, Animaniacs, Tiny Toon Adventures and the first three seasons of Lois & Clark: The New Adventures of Superman on Hub Network (now Discovery Family), the season 7 DVD release of Full House, and Martin on MTV2, among others. The 1990 WBTV Distribution logo plasters over the Lorimar "LP" and Lorimar "Line of Doom" logos on Eight is Enough reruns and DVD releases. The logo also appeared at the end of early S1 episodes of Beetlejuice: The Animated Series, The Super Powers Team: Galactic Guardians, Night Court, Growing Pains, Full House, Family Matters, Head of the Class, Just the Ten of Us, and the final season of The Dukes of Hazzard, among others. The majority of these series have this logo plastered by either the 2001 or 2003 WBTD logos.

Editor's Note: None.

5th Logo (September 13, 1994-December 31, 2024)[]

Nicknames: "The WB Shield IV", "Shield of Staleness II", "Shield of Steel II", "Shield of Justice II", "The Les Moonves WB Shield II"

Logo: Almost the same as last time, only this time, the word "WARNER BROS. TELEVISION" is removed from above the shield and now appears inside the shield banner, and the company byline appears under another typeface.

Variants:

  • The banner reads "WARNER BROS." on most first-run and non-WB syndicated shows.
  • On the Free Willy animated series, the logo is seen in a box on a black screen with a copyright stamp below.
  • There is a rare widescreen filmed variant that was seen on some prints of the original 1983 V miniseries, which plastered the Big \\'. This also had a rough fade-out compared to the standard 1994 WBTV logo and the byline has the same typeface as the previous logo. A zoomed out full screen version was shown on the first season DVD of Mayberry, R.F.D.
  • On Whose Line is it Anyway?, the logo is slightly enhanced. Plus, the sky is more bluish.
  • On the short-lived series Muscle and Minor Adjustments, a copyright stamp is seen under the company byline, and the shield banner just reads "WARNER BROS." (likely because this was used as the closing logo for The WB Television Network's first night of shows).
  • A syndicated version has the text "WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION".

FX/SFX: None.

Music/Sounds: A 7-note loud horn theme with a drum rolling throughout.

Music/Sounds Variants:

  • Some shows with WBDTD would have the first few notes cut off. This was used on reruns of shows like Living Single and Hangin' with Mr. Cooper.
  • Some shows in association with WBTV would have the theme cut in half.
  • Or in some instances, the end theme from a show, or silence (the Cable-Pay TV logo would be silent most of the time).
  • Reruns of The Fresh Prince of Bel-Air would use a hip-hop theme until the 1994-1996 episodes.
  • Original WB broadcasts and some reruns of pre-1998 episodes of The Parent 'Hood, as well as The Jamie Foxx Show episode "Burned Twice by the Same Flame," used a high tone variation of the 1994 WBTV jingle.
  • Sometimes a low pitched version is heard.
  • There is another version where the theme sounds like it's been played at a stadium.
  • The 1997 revival of The People's Court used Curt Chaplin's voiceover on this logo.
  • On pre-2003 syndicated prints of The Jamie Foxx Show, Foxx's closing jingle ("Electrifying (Baby, That's Real)") plays in the background throughout the entire four-way logo combo. On DVD, however, it would retain its normal music.
  • On the Mayberry RFD episode "The Camper", an audio glitch causes the last few notes of the show's theme to replay very quietly (and with an extra helping of static) over the usually silent logo.
  • In some instances, it used the end theme from a show or none.

Availability: Uncommon. The standard version of the logo appears on the final season of Full House on DVD. It also appeared on the final season of Lois & Clark: The New Adventures of Superman, the final season of Full House, Family Matters, Step by Step, Hangin' with Mr. Cooper, The Parent 'Hood, and The Wayans Bros., among others to name a few. The WBTV/WBDTD cross-fade version appeared on 1993-1996 episodes of Full House and Family Matters. The 1996 WBDTD version still appears on Family Matters on Nick@Nite. The 1994 WBDTD version still appears on Living Single on TV One and WE tv. The variation with the hip-hop theme appeared on reruns of The Fresh Prince of Bel-Air on ABC Family (now Freeform) and may still show up on local stations, like KTLA in Los Angeles.

Editor's Note: The loud fanfare could come off as a surprise.

6th Logo (75th Anniversary, January 1-December 31, 1998)[]

Nicknames: "The WB Shield V", "CGI Shield", "Shield of Staleness III", "Shield of Steel III", "Shield of Justice III"

Logo: A still shot of the 1998 movie logo at the time, with the words "75 YEARS Entertaining the World" across both sides of the WB shield with the banner simply reading "WARNER BROS." or "WARNER BROS. PICTURES" and a darker background.

FX/SFX: Just the clouds moving. None for the "WARNER BROS. PICTURES" version, unless you want to count the fade-in & out.

Music/Sounds: A truncated variant of the wind-blowing theme from the 1998 theatrical logo or the end theme of the show.

Music/Sounds Variants:

  • The alternate 1994 theme wasn't used for the "WARNER BROS. PICTURES" version, but a silent version was used for this logo on TCM & Cartoon Network.
  • A low-tone variant was heard on a few episodes of Meego (international airings), and Suddenly Susan during season two's second half and season three's first half.
  • A silent version of the standard logo was used on early 2000s TV Land airings of Gilligan's Island.
  • Sometimes, the ending theme of the show would play out and then the music for this logo would play. This was seen mostly on season 4 of Friends (although this logo, as with the previous one and the next two in the previous and later seasons, respectively, would all be plastered by the 11th logo on the current, HD-remastered prints of the latter show).
  • On old airings of Rudolph's Shiny New Year on FOX/ABC Family (now Freeform), it strangely had the Rankin-Bass logo music trailing underneath.
  • The end theme of the show used was also used on Animaniacs seasons 1-2 to plaster the 6th logo before falling silent.

Availability: Rare. It was seen on Friends, reruns of the final season of Family Matters and on the final episodes of The Parent 'Hood, among others. Also seen on the first season of Whose Line Is Anyway?, the fifth season of ER, The People's Court, The Rosie O'Donnell Show, Brimstone, and the second half of the final season of Murphy Brown.

Editor's Note: The theme is very peaceful.

7th Logo (April 4, 2000-May 29, 2013)[]

Nicknames: "The WB Shield VI", "Shield of Staleness IV", "Shield of Steel IV", "Shield of Justice IV"

Logo: The logo has a slightly different cloud background, a bit better defined. The shield logo has an up to date banner inscription, still reading "WARNER BROS. TELEVISION", with either "DISTRIBUTED BY" or "PRODUCED AND DISTRIBUTED BY" above the shield logo and a small www.warnerbros.com URL below the byline appearing across. The byline (reverted back to its first typeface) is shifted up higher to make room for the small website URL below.

Variants:

  • Disney XD airings of first-season episodes of Static Shock would often use the static 2000 Warner Bros. Pictures logo.
  • The 2000 TV movie version of Fail Safe has a black and white version of the logo.

FX/SFX: None.

Music/Sounds: Either the end-title theme of any TV show or the 1994 WBTV theme.

Music/Sounds Variants:

  • A silent version appears on Fail Safe.
  • On The Fugitive (2000), we only hear a majestic rendition of the bombastic four-note fanfare called "Fourscore", composed by Dundas himself.

Availability: Rare, as it had only appeared for a short time on TV before Time Warner merged with America Online. It was seen on older reruns of Growing Pains last aired on TeenNick. It was also seen on the short-lived series Moral Court during its original syndication run and last seen on ION reruns of said show. This also appeared on the NBC/WB sitcom For Your Love as well. Episodes of The Drew Carey Show from this era also had this logo.

Editor's Note: None.

8th Logo (January 16, 2001-December 29, 2021)[]

Nicknames: "The WB Shield VII", "Shield of Staleness V", "Shield of Steel V", "Shield of Justice V", "The CW Chield"

Logos: There are two parts of the logo:

  • July 10, 2001-November 11, 2003: The logo is now a TV rendition of their current movie logo. The background is darker, and once again the shield logo reads "WARNER BROS. TELEVISION" across. Like the 2000 logo, this one includes either "Distributed by" or "Produced and Distributed by" above the shield logo with most letters in lowercase and sometimes a small website URL reading "www.warnerbros.com" website below the byline reappears.
  • November 11, 2003-December 28, 2004, November 8, 2005-November 7, 2017, December 5, 2017-March 27, 2018, August 6, 2019-December 29, 2020: A lighter conception of the last logo only this time, there's no company byline whatsoever for the first time in 36 years. This is done as all of the WB divisions are organized as "Warner Bros. Entertainment" under TimeWarner (or "Time Warner"). Sometimes the WB URL is seen below. Like the last 2 logos, the text "Distributed by" or "Produced and Distributed By" is seen above.

Byline: Referred to as "An AOL Time Warner Company" this time due to the America Online and Time Warner merger that year.

Trivia:

  • In the 2013 film Saving Mr. Banks, when Mrs. Travers (Emma Thompson) arrives at the Los Angeles airport, a trio of cab drivers are holding signs for different film companies: one for Warner Bros., one for MGM, one for Walt Disney. This logo was depicted on Warner's sign, which is historically out of place, not to mention that Warner Bros. didn't have a proper logo for its television arm until 1972.
  • The "Distributed by" variant was surprisingly seen on a July 20, 2016 TBS airing of The Big Bang Theory episode "The Boyfriend Complexity", though this is probably a plastering error because this proceeded the Michael Patrick King Productions logo, which was also found on the same airing. Also, TBBT uses the completely bylineless version, meaning that TBS accidentally used the combo for 2 Broke Girls instead.

2001-2017 Variants:

  • January 16-April 24, 2001: This logo has yet another different cloud background. It has a shinier WB shield logo with a updated banner inscription, like that of the Warner Bros. Classic/Television Animation version. The words "Warner Bros. Domestic Television Distribution" reappear above the shield logo with the new byline below it. The company URL is temporarily removed. This was seen on Street Smarts.
  • There is also a narrow version of the logo.
  • One earlier-2000s season of Extra had this logo play as usual, except it would end with a shot of it on a television screen (this was when Extra had a logo revised from the 1990s black and white one, with the "x" in a blue circle).        
  • There is a variant where the banner only reads as "WARNER BROS.". This can be seen on the HBO miniseries Band of Brothers.
  • There's another rare variant of this logo without the website URL. It can be seen on the very short-lived TV show Thieves (2001).
  • A complete widescreen version of the logo with the clouds being enhanced and well transformed appears on the short-lived TV show Witchblade and ABC Family (now Freeform) airings of Two and a Half Men.
  • On a Dutch airing of Third Watch, the open-matte version is shown, only with a very rare URL that has a different internet code, which is "co.uk". This is the British website for Warner Bros. Pictures; this also appeared on British airings of The West Wing, as well as the U.S. DVD print of episode 12 ("He Shall, from Time to Time") of season 1.
  • An extremely rare variant found on British airings of Friends and The West Wing has "AOL Keyword: [Name of Show]" below the logo (with "AOL" in its corporate font of the time).
  • A B&W variant of the Distribution variant exists.

2003-2020 Variants:

  • For Warner Bros. Television Distribution, when the logo's further back, it's by Warner Bros. Domestic Television Distribution. If it's closer up, it's by Warner Bros. Television Distribution, although one episode of Mike and Molly accidentally used the 2003 WBTD version instead of WBDTD.
  • On The Perils of Penelope Pitstop on Boomerang and reruns of Curb Your Enthusiasm from 2010-11, there is a short version of the 2003 Warner Bros. Pictures logo that is used for Warner Bros. Television.
  • On a Centric airing of the season 3 The Jamie Foxx Show episode "Taps for Royal", the words "Distributed By" are missing from the top of the 2003 WBTV logo. But about 2 seconds later just before the music from the Bent Outta Shape Productions and the Foxx Hole Production logo finishes out, the "Distributed By" byline magically appears back into its original position. As a result, this plastered the 1996 Telepictures Distribution logo that usually followed on syndie reruns. This also happened on the season 1 George Lopez Show episode "Who's Your Daddy?".
  • On local syndication prints of the series finale of The Fresh Prince of Bel-Air, "I, Done," the widescreen version of this logo is squashed to fit the 4:3 dimensions.
  • An extremely rare variant with the AOL Time Warner byline exists.

FX/SFX: None, except for the cut.

Music/Sounds:

  • January 2, 2001-December 26, 2017: A re-arranged, truncated/altered, fast-paced, and re-recorded variant of the 1994 theme.
  • November 11, 2003-December 28, 2004, November 9, 2005-December 29, 2020: The 2nd half of the movie logo's theme, cut down to its 10th-12th and last notes. Some shows in association with WBTV would have the theme cut in half.

Music/Sounds Variants:

  • January 16, 2001-December 26, 2017:
    • Sometimes a stadium version is heard on ABC Family (now Freeform) airings of Two and a Half Men.
    • When Full House was reran on Nick@Nite and Teen Nick (in 2012, the former started rerunning it again), WBTV used Dave Coulier's syndicated voice-over closing.
    • GSN airings of Love Connection plaster this logo over the 6th logo while retaining John Cervenka's voice over.
    • On newer ABC Family (now Freeform) airings of Full House, the logos were shown first (with the closing theme playing over it), and the credits were shown afterwards in split-screen.
    • On the first episode of season 3 ("Whatever Happened to Baby John?, Part I") and the eighteenth episode of season 4 ("Mark of Cain") of Dallas on their respective DVD releases, it has the 1971 Lorimar theme on this logo due to a sloppy plaster job.
    • On DVD prints of season 1 episodes of What I Like About You? and the ER season 3 episode "One More for the Road", it uses the music from the next logo, both instances being due to a rush plaster job.
    • On the DVD print of episode 18 ("Six Meetings Before Lunch") of the first season of The West Wing, the theme is off-sync by half a second.
    • Original airings on CBS (Two and a Half Men, etc.) and FOX (Fastlane, Wanda at Large, The O.C., etc) use their respective generic themes.
  • November 11, 2003-December 29, 2020:
    • On the The Fresh Prince of Bel-Air episode "Sleepless in Bel-Air", as well as some episodes of Friends when aired on WarnerTV (known as Warner Channel outside Asia), the 1994 theme is used.
    • On some series such as reruns of The George Lopez Show, you can hear a piano note from the theatrical version before the television theme plays. This has been used at least once after a Hanna-Barbera logo.
    • Some generic themes were used on original airings, such as those on CBS (Two and a Half Men, The Big Bang Theory, Young Sheldon, Without a Trace, etc.) and FOX (Fastlane, The O.C., Skin, Reunion, Wanda at Large, etc.).
    • The 1994 low tone WBTV theme is also heard. This was mainly used on shows that had the short 2003 WBP logo.
    • On Gossip Girl, The Vampire Diaries, and the 2012 mini-series Coma, there is a sped-up version of the 2003 theme.
    • Childrens Hospital cuts off the final note of the theme with the Williams Street Productions logo.
    • On some iTunes prints of old WB shows, the alternate fanfare is heard in a choppier version.

Availability:

  • January 2, 2001-November 11, 2003: Common.
    • It was seen on ABC Family (now Freeform) and TeenNick reruns of Full House.
    • This logo was a standard for plastering logos in the 2000s, plastering the "Big \\'" on recent H&I reruns and DVD's of Kung Fu and the Me-TV reruns and DVDs of Wonder Woman, as well as the Lorimar logo on most episodes of the first 8 seasons of Dallas on DVD and also was seen on Down to Earth on Good Life TV (now Youtoo) in the early 2000s, USA Network airings of Living Single in the early 2000s, as well as Nickelodeon/Nicktoons airings of Animaniacs.
    • A version with the website text can be seen on reruns of The Oblongs on Adult Swim.
    • Currently seen on second half S6-S8 episodes of The Drew Carey Show, and was seen 2001 episodes from the 2000-01 season of Access Hollywood right before NBC Enterprises took over in the fall of '01.
    • It was also seen on a recent getTV airing of Young Guns II (a Morgan Creek film), before the SPT logo.
    • Despite having ended use in late 2003, after the Time Warner name was reinstated, this logo was still used on the later episodes of the first incarnation of Whose Line Is It Anyway? (and as of the current UP reruns of the latter, continue to keep it this way) up to its 2006 end, due to the fact the last of the episodes were produced and had it completed between late 2002/2003, but did not air until after those dates.
  • November 11, 2003-December 29, 2020: Ultra common.
    • It appears on first-run syndication series such as The People's Court, Judge Mathis, TMZ on TV, The Ellen DeGeneres Show, Extra, and also current network, cable and off network shows such as The Danielle Diaries on E! and TeenNick, George Lopez on Nick at Nite and Ion Television, The Jamie Foxx Show last aired on Centric (before the rebrand as BET Her), The Wayans Bros. on MTV2, Friends in local syndication, TBS and Nick at Nite, Eve on TV One, ER (seasons 3-5 and 10-15) on Pop and on its DVD releases (seasons 2-5 and 10-15), The Real in local syndication and on BET, and on various shows on the HBO Max streaming service, among others.
    • Any series from this era reran on TV One would keep the original logo intact.
    • The 1994 WBTV low-tone version theme with the 2003 open-matted "Distributed by Warner Bros. Pictures" logo appears on shows like The Perils of Penelope Pitstop on former Boomerang airings and DVD, the 1967 film Up the Down Staircase on TCM, and before syndie reruns of Curb Your Enthusiasm from 2010-2011.
    • The "Produced and Distributed by" variant is somewhat rare and can be seen on the short-lived series Jack and Bobby, Chase, and current episodes of The People's Court starting on the 2012-2013 season. This variant was also strangely seen on the 6th episode of Aliens in America (while it was produced by Warner Bros. Television, CBS Paramount was considered the distributor. This is also strange due to the fact that every other episode includes the regular "Produced by" variant).
    • The final season (2004) of The Drew Carey Show also has this as well, and the WBTD logo also plasters the 10th logo on Laff airings of a special from said show, "Drew Carey's Back-to-School Rock 'n' Roll Comedy Hour" (which also doubled as that show's S7 premiere episode).
    • As of 2021, it is now in tandem with the 13th and 15th logos (the 14th logo replaced this logo during the 2018-2019 season, this logo however was still in use as a secondary logo until May 2021. However, due to Warner Bros. rebranding their on-screen logos with their 2019 print logo alongside the 13th logo since 2020, this logo's days are numbered, especially since the 15th logo may replace this, with the same thing being said for the 14th logo).
    • Strangely, this also appears on a Hulu print of the Foster's Home for Imaginary Friends episode "Adoptcalypse Now".
    • When GetTV reran The Jimmy Stewart Show in 2015, the original ending with the third logo (the "Kinney Shield") was plastered by the "Distributed by" variant with the URL given below the shield (the show's original closing theme music plays over the latter logo as well). It's currently unknown whether or not the Warner Archive DVDs of Jimmy Stewart retain the original WBTV "Kinney shield" logo or is plastered by the "Distributed by" variant.
    • This strangely plasters the WB Family Entertainment logo at the start of Starz and Netflix prints of the 1998 theatrical film Quest for Camelot.

Editor's Note: Some may find this logo annoying for plastering over previous logos (sometimes with the previous logos' themes intact), like its movie counterpart.

9th Logo (50 Years of Quality, February 8-November 8, 2005)[]

Warner Bros

Nicknames: "The WB Shield IX", "CGI Shield II", "CGI WB Shield", "Zooming-Out Shield", "50 Years of Quality", "Shield of Steel VII", "Shield of Justice VII"

Logo: A smoother WB shield with a ribbon that's wrapped around it from below that says "50 YEARS OF QUALITY". Sometimes the website URL is seen below. For syndication, the text "Distributed by" appears above. Sometimes the shield is up close and zooms back.

FX/SFX: The zooming of the shield and gliding clouds or just the shield superimposed with the clouds gliding.

Music/Sounds: The 2003 WBTV theme or the end-title theme from any show. It can be any generic theme, such as CBS (Two and a Half Men, etc.) or FOX (The O.C, Reunion, etc.)

Availability: Uncommon.

  • It's still saved on reruns of Eve on TV One, Supernatural on TNT and FX, Nip/Tuck on Logo, and Without a Trace on Ion, among others.
  • This was also seen on Alice, Spenser: For Hire, and Scarecrow and Mrs. King (plastering the 1972-84 WBTV logo on the first or 1st season's rerun) back in 2005 during Warner Bros. Television's 50-hour marathon on TV Land.
  • This is plastered on local syndication reruns of Two and a Half Men with the 11th logo. It was also seen on the first season of The Closer on DVD.

Editor's Note: A slightly-wasted logo that only appeared during the entirety of 2005.

10th Logo (January 3, 2017-August 25, 2020)[]

Nicknames: "Television WB Shield IX", "Shield of Staleness VII", "Television CGI Shield III", "Television Shield in the Sky VIII", "Rotating WB Shield"

Logo: Same as last time, but the shield and cloud background are redone. The shield is also 3D and made to look like the shield from the theatrical logo, and it is a little more shiny. Starting in the summer of 2018, the clouds move to the right of the shield, as it zooms in slowly.

Variants:

  • There is a still variant. It can be seen on Netflix prints of Riverdale, Disjointed, the pilot of Love You More on Prime Video, and Lovecraft Country on HBO.
  • On Lovecraft Country, the shield appears closer.
  • There is an opening variant of this logo in which the shield zooms out from the bottom of the screen in an extreme upward angle and then settles in its normal position, shining towards the end of the animation; also, the camera then slowly zooms out afterwards.
  • A 4:3 fullscreen version exists; here, the animation wasn't the same as the opening variant.
  • On The Fugitive, the shield is still, on a black background, and shares the screen with the Blackjack Films and Thunder Road Pictures logos. Some episodes replace the middle logo with the 3 Arts Entertainment logo.

FX/SFX: The clouds, and the zooming of the shield. The shield rotating upwards for the opening variant.

Music/Sounds: Same as last time. There's also a sped-up version. The opening variant has some whoosh sounds.

Music/Sounds Variants:

  • On current prints of Babylon 5, we hear the 2001 WBTV theme.
  • The logo's silent on Lovecraft Country.

Availability: Quite common.

  • It was first seen on Netflix International prints of Riverdale (where it airs as a Netflix original; in the United States, the 11th logo is used), Disjointed, and the pilot of Love You More on Prime Video.
  • Starting with the 2018-2019 season, the 2017 logo replaced the 2003 logo on network shows, including Riverdale.
  • The opening variant can be seen at the beginning of season 4 episodes of Lucifer on Netflix, after the Netflix Originals logo.
  • The 4:3 variant has began plastering previous logos on older shows produced with said aspect ratio, such as Babylon 5.
  • Don't expect to see this logo on some syndicated shows, such as Judge Mathis, The Ellen DeGeneres Show, and TMZ on TV.
  • Even though after the next logo debuted, this strangely appeared on season 2 of Special, season 3 episodes 1-4 of In the Dark, The Republic of Sarah on off-network prints (The CW prints use the next logo), season 5 of Animal Kingdom, and season 3 of Roswell, New Mexico.
  • Despite the logo changed in 2020 as Warner Bros. Television Studios, the current logo can be still seen on new seasons of shows in the Magnificent Morning block, such as Babylon 5 (using the 1994 jingle), Riverdale (using the 2003 WBTV jingle), and Lucifer (using the 1998 WBTV jingle), as well as the eighth and latest season of Disjointed (using the 2017 sped-up variant of the 2003 WBTV jingle), replacing the 2017 WBTV logo.

Editor's Note: This could count as an alternative variation of the 2003 logo

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