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Rede Globo

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TV GloboEdit

1965-1966Edit

Globo logo 1965

TV Globo's first logo is a star based in its channel number on Rio de Janeiro (4), which is the first Globo station. This logo was created by Aloísio Magalhães.

1966-1976Edit

Globo logo 1966

In 1966, by the occasion of the 1st anniversary, the birthday logo is altered, which is created by Borjalo. In 1970, by the occasion of the 5th anniversary of the station, the logo receives a simplified circles to the right of the logo symbolize the seven affiliates that the broadcaster had at the time.

Rede GloboEdit

1972-1976Edit

RedeGlobo1970

TV Globo became a television network (Rede Globo), and to celebrate, had released a different version of the logo in 1972. The circles to the right of the logo symbolize the seven affiliates that the broadcaster had at the time.

1976-1980Edit

RedeGlobo1976

In 1975, by the occasion of the 10th anniversary of the station, the Rede Globo old birhday logo hires Austrian designer Hans Donner to fulfill the mission of renewing the brand, by the advent of a network formation and popularization in Brazil. He then creates the model of the emblem that has been used until today. The logo consists of a circle representing the Earth, a square-shaped cutout representing a television screen, and a second circle within the "screen."

This logo is released in 1976, and the station idents are made in collaboration with Dolphin Productions, a studio based in New York.

1980-1983Edit

Logo-globo-1980

in 1980, by the occasion of the 15th anniversary of the station, the birthday logo receives number 15 with dark colors and characteristic metallic traits, which have been used for decades and have marked the station identity until 2014. The debut of this logo marked the first computer-animated idents, created by Pacific Data Images. Between 1980 and 1981, this logo shared the screen with its predecessor.

1983-1986Edit

6

In 1983, with the advancement of computer graphics technology, the logo was improved, with diminished reflexes and the predominance of opaque gradients. In 1985, by the occasion of the 20th anniversary of the station, the logo receives rotating a simplified for number 20 and Globo birthday logo.

1986-1992Edit

Globo '86
In 1986, with the rise of color television, the station logo was updated, with the screen filled by a rainbow-colored gradient, which is used even today in the succeeding logos. This logo was unveiled in 1985. It debuted on air in April 26, 1986. In 1990, by the occasion of the 25th anniversary of station, the Earth planet rotating with number 25 and Globo birthday logo. This logo was still used on Rede Globo's sign on, television program, and sign-off slides until September 1993. It was also still used on the Plantao da Globo logo until 1994 in all areas and on the Globo Comunidade logo until 1999 in some areas.

1992-1995Edit

RedeGlobo1992

On April 26, 1992, the logo is revised, with the three-dimensional spheres being ray-traced, an innovation at that time. Reflections and glows are also added to the logo. This logo was still used on Rede Globo's sign-on, television program, sign-off slides and the Globo Comunidade logo until December 2004. In 1995, by the occasion of the 30th anniversary of the station, the old logos and birthday logos rotating with number 30 and Globo birhday logo.

1995-2000Edit

Globo logo 1999

In 1995, the previous logo receives minor enhancements, becoming darker and earning bolder lines. The brightness is also emphasized in the new symbol. The logo debuted in January 1, 1996.

2000-2004Edit

Globo2000 3

In 2000, by the occasion of the 35th anniversary of the station, the birthday logo and logo receives a simplified metallic texture. It was launched on April 1, 2000, along with the "Globo Glass" series of idents, in which the logo was rendered on transparent glass, reflecting the scenery of various locations in Brazil.

2005-2008Edit

RedeGlobo2005

In 2005, by the occasion of the 40th anniversary of the station, the previous logo become lighter and has its texture color "inverted" in a way for number 40 with Globo birthday logo. This logo was unveiled in December 2004. It debuted on air in New Years Day 2005 (January 1, 2005)

2008-2014Edit

Globo-Network-Logo-(2008)

In 2008, the logo recives its biggest refresh during that time (until 2014), at the launch of digital television in Brazil. The "screen" in the center of the symbol ceases to have 4:3 aspect ratio (analog TV) and shall have the 16:9 aspect ratio (digital TV), and the colors are now made out of scanlines. The spheres' metallic texture have also been more simplified. This is also the last logo to use the metallic texture, albeit with a more simplified feel to it. This logo was unveiled in March 26, 2008. It debuted on air in March 30, 2008. In 2010, by the occasion of the 45th anniversary of the station, the Globo Big casting announces of number 45 with Globo birthday logo.

2014-2016Edit

Rede Globo 2014

On April 5, 2013, Rede Globo started working on redesign of their iconic logo. This rebrand should have been unveiled on the day of its 48th birthday, but for some unknown reason, it did not occur. Months later, photos and videos of what would be the new visual identity of the network were leaked on various websites.

The current symbol, created by Hans Donner and Rede Globo's in-house art team, now drops the highly stylized metallic look in favor of a simplified gloss/gradient effect, along with a new gentle wave motion effect for the colors of the "screen".

On April 3, 2014, during the "vem_aí" television special program, the new logo is finally revealed. The logo evolution video which was shown during the event was much different than the leaked version, in which it uses enhanced visual effects to reveal the logos, the addition of the iconic "Plim-Plim" audio signal at the end of the sequence, and a special narration by journalist William Bonner.

The logo was officially launched on April 6, 2014; it will also be featured in its station idents (including the Plim-Plim interval ident) and network graphics in the same year.

The new logo approaches the trend of two-dimensional design, often being used by the broadcaster since 2013. Its continuous onscreen movements lead the public broadcaster with a new message: "Globo is moving to follow the life, the world, and the viewer."

2016-presentEdit

This article or section does not include the current logo at the moment. You can help Logopedia by uploading it here. To see alternate logos and IDs please visit Rede Globo/Other.

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