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Procter & Gamble

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Originally Procter & Gamble uses the moon-and-stars logo inside circle. Due to its controversy, the last moon-and-stars logo was updated in 1985. On the right side of the last moon-and-stars logo, the blue P&G wordmark in Helvetica font was added, used only on the advertisements in 1980s and early 1990s. The moon-and-stars logo continued to be used as a secondary logo until they phased out in 2003 with introduction of an updated P&G wordmark with current font. 25 March 2001

Primary logosEdit

1944–1953Edit

PandG1944

1953–1995Edit

PandG1953

1995–2003Edit

P&G logo old

2003–presentEdit

Procter and Gamble Logo

Edit

1851–1853Edit

1851

1853–1859Edit

1853

1859–1865Edit

1859

1865–1875Edit

PandG1882

1875–1882Edit

1875

1882–1890Edit

1882

1890–1931Edit

Procterre

1931–1985Edit

P&G logo

1985–2003Edit

1991a

In 1985, Procter & Gamble first using the blue P&G wordmark in Helvetica font (along with the last moon-and-stars logo) on the advertisements. They change the P&G wordmark twice, in 1995 and in 2003. After an updated P&G wordmark with current font introduced in 2003, the moon logo was phased out, however, in 2013, the circle returns, but blue circle with P&G wordmark inside.

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