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Fox Broadcasting Company[]
1986[]
When Fox launched on October 9, 1986 as Fox Broadcasting Company, it used a logo with three squares containing the network's initials, similar to BBC's current logo from 1997. Below it was a rectangle with the network's full name in the same font. The logo was mostly blue with yellow lettering.
Fox[]
1986–1987[]
DESIGNER | TYPOGRAPHY | USAGE | ALSO KNOWN AS |
---|---|---|---|
Cel-animated | ITC Lubalin Graph Demi | Official | Searchlight |
On December 12, 1986, Fox Broadcasting Company changed to just Fox, launching with a logo that slightly resembled the 20th Century Fox print logo. A negative space makes the O.
1987–1993[]
DESIGNER | TYPOGRAPHY | USAGE | ALSO KNOWN AS |
---|---|---|---|
Cel-animated (1987–1990)
Digital ink-and-paint animation (1990–1993) |
Neville Brody | Official | Searchlight |
Shortly before its primetime lineup debut on December 19, 1987, Fox changed their logo to make it look more like the now-distinct 20th Century Fox print logo.
1993–2020[]
1993–1995[]
1993–1994[]
DESIGNER | TYPOGRAPHY | USAGE | ALSO KNOWN AS |
---|---|---|---|
Ivan Chermayeff
Digital ink-and-paint animation (1993-1994) |
Franklin Gothic Heavy | Official | Searchlight |
On September 6, 1993, the familiar logo was given a more "hip" makeover, with the "FOX" wordmark overhauled into its current proprietary logotype and the angle changed, removing the tilting.
1994–1995[]
DESIGNER | TYPOGRAPHY | USAGE | ALSO KNOWN AS |
---|---|---|---|
George Bruder
Digital ink-and-paint animation (1994-1995) |
Franklin Gothic Heavy | Official | Searchlight |
On July 21, 1994, the Fox text was made smaller in this version, and the searchlights were moved closer to the edge of the rectangle.
1995–1996[]
DESIGNER | TYPOGRAPHY | USAGE | ALSO KNOWN AS |
---|---|---|---|
Herb Lubalin
Digital ink-and-paint animation (1995-1996) |
Franklin Gothic Heavy | Official | Pedestal |
Another revised logo was introduced on September 9, 1995, removing the searchlights, but retaining the pedestal and adding a third pane atop the logotype.
1996–1999[]
DESIGNER | TYPOGRAPHY | USAGE | ALSO KNOWN AS |
---|---|---|---|
Tom Geismar
Digital ink-and-paint animation (1996-1999) |
Franklin Gothic Heavy | Official | Searchlight |
On September 7, 1996, the 1994 logo returned, this time without the pedestal at the bottom. Also, the searchlights were made thicker and longer. Although it is no longer used as of 1997, it still remains in use on plenty of Fox affiliates' logos. It also appears on the alternate logo of Fox News Channel mainly for the cable network's special breaking news reports and news productions as seen on the Fox television network.
1993–present[]
1993-1999 (secondary), 1999–2020 (primary)[]
DESIGNER | TYPOGRAPHY | USAGE |
---|---|---|
Lee Hunt Associates
Digital ink-and-paint animation (1993-1999-present) Adobe Flash animation/Toon Boom Harmony (1999-present) |
Franklin Gothic Heavy | Official |
The current version of the logo was introduced on September 17, 1999, removing the searchlights completely and switching the logo exclusively to a wordmark design. Despite this, the searchlight theme remains an integral part of 21st Century Fox's 1993-2019 branding efforts; they are still incorporated into Fox News Channel's logo, and the universal station logo introduced in 2006 by Fox's owned-and-operated stations. This logo is now used as that of the network's current parent company Fox Corporation.
2019–Present[]
DESIGNER | TYPOGRAPHY | USAGE |
---|---|---|
Trollbäck + Company
Toon Boom Harmony/Adobe Flash animation (2019-present) |
Franklin Gothic Heavy | Official |
Neue Plak |
In August 2019, Fox implemented branding elements by Trollbäck + Company, which slightly tweaked the 1993 wordmark to make it thicker, and introduced an abstract version of the wordmark whose shapes are incorporated into advertising and on-air branding elements. Additionally, the network also introduced its current graphics package which uses a modified Neue Plak font, also used for its owned-and-operated stations subsidiary's local newscasts.