Logo Timeline Wiki

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This page only shows primary logo variants.
For other related logos and images, see:
/Station IDs /Idents

Fox Broadcasting Company[]

1986[]

FBC 1986

When Fox launched on October 9, 1986 as Fox Broadcasting Company, it used a logo with three squares containing the network's initials, similar to BBC's current logo from 1997. Below it was a rectangle with the network's full name in the same font. The logo was mostly blue with yellow lettering.

Fox[]

1986–1987[]

Fox (1986)
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Cel-animated ITC Lubalin Graph Demi Official Searchlight

On December 12, 1986, Fox Broadcasting Company changed to just Fox, launching with a logo that slightly resembled the 20th Century Fox print logo. A negative space makes the O.

1987–1993[]

Fox (1987)
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Cel-animated (1987–1990)

Digital ink-and-paint animation (1990–1993)

Neville Brody Official Searchlight

Shortly before its primetime lineup debut on December 19, 1987, Fox changed their logo to make it look more like the now-distinct 20th Century Fox print logo.

1993–2020[]

1993–1995[]

1993–1994[]
Fox (1993)
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Ivan Chermayeff

Digital ink-and-paint animation (1993-1994)

Franklin Gothic Heavy Official Searchlight

On September 6, 1993, the familiar logo was given a more "hip" makeover, with the "FOX" wordmark overhauled into its current proprietary logotype and the angle changed, removing the tilting.

1994–1995[]
Fox (1994)
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
George Bruder

Digital ink-and-paint animation (1994-1995)

Franklin Gothic Heavy Official Searchlight

On July 21, 1994, the Fox text was made smaller in this version, and the searchlights were moved closer to the edge of the rectangle.

1995–1996[]

Fox (1995)
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Herb Lubalin

Digital ink-and-paint animation (1995-1996)

Franklin Gothic Heavy Official Pedestal

Another revised logo was introduced on September 9, 1995, removing the searchlights, but retaining the pedestal and adding a third pane atop the logotype.

1996–1999[]

Fox (1996)
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Tom Geismar

Digital ink-and-paint animation (1996-1999)

Franklin Gothic Heavy Official Searchlight

On September 7, 1996, the 1994 logo returned, this time without the pedestal at the bottom. Also, the searchlights were made thicker and longer. Although it is no longer used as of 1997, it still remains in use on plenty of Fox affiliates' logos. It also appears on the alternate logo of Fox News Channel mainly for the cable network's special breaking news reports and news productions as seen on the Fox television network.

1993–present[]

1993-1999 (secondary), 1999–2020 (primary)[]
Fox
DESIGNER TYPOGRAPHY USAGE
Lee Hunt Associates

Digital ink-and-paint animation (1993-1999-present)

Adobe Flash animation/Toon Boom Harmony (1999-present)

Franklin Gothic Heavy Official
The current version of the logo was introduced on September 17, 1999, removing the searchlights completely and switching the logo exclusively to a wordmark design. Despite this, the searchlight theme remains an integral part of 21st Century Fox's 1993-2019 branding efforts; they are still incorporated into Fox News Channel's logo, and the universal station logo introduced in 2006 by Fox's owned-and-operated stations. This logo is now used as that of the network's current parent company Fox Corporation.
2019–Present[]
FoxBCLogo2019
DESIGNER TYPOGRAPHY USAGE
Trollbäck + Company

Toon Boom Harmony/Adobe Flash animation (2019-present)

Franklin Gothic Heavy Official
Neue Plak

In August 2019, Fox implemented branding elements by Trollbäck + Company, which slightly tweaked the 1993 wordmark to make it thicker, and introduced an abstract version of the wordmark whose shapes are incorporated into advertising and on-air branding elements. Additionally, the network also introduced its current graphics package which uses a modified Neue Plak font, also used for its owned-and-operated stations subsidiary's local newscasts.

External links[]

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