Logo Timeline Wiki

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Logo Timeline Wiki
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Template:Otheruses4

This page only shows primary logo variants.
For other related logos and images, see:

Template loop detected: Template:ImageTOC CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainment Group division of Paramount.

1927ā€“1931[]

Designer:  Unknown
Typography:  Unknown
Launched:  September 18, 1927
Logopedia InfoWhite SVG NEEDED

1931ā€“1935[]

1935ā€“1937[]

1937ā€“1941[]

Designer:  Unknown
Typography:  Helvetica Condensed
Launched:  September 1937

1941ā€“1951[]

Designer:  Unknown
Typography:  Custom type
Launched:  September 8, 1941

Although replaced in 1951, this would still be used by CBS News until 1965.

1946ā€“1965[]

Designer:  Unknown
Typography:  Helvetica Condensed
Launched:  August 2, 1946

The CBS television network's initial logo, used between 1946 and 1951, consisted of an oval spotlight which shined on the block letters "C-B-S". The wordmark would later be used on the "Eye in the Sky" logo until 1965.

1951ā€“present[]

CBS
Designer:  William Golden
Kurt Weihs
Typography:  OPTI Didot CBS Special (1952ā€“2021)
TT Norms Pro Bold (2020ā€“present)
Launched:  October 20, 1951

The present-day Eye device was conceived by William Golden, based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new ID, then-CBS president Frank Stanton insisted on keeping the Eye device and using it as much as possible. The logo is alternately known as the "Eyemark", which was also the name of CBS's domestic and international syndication division in the mid-to-late 1990s before the King World acquisition and Viacom merger.

External links[]

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